This is great poster with what appears to be a bunch sprint finish, following a dispatch rider who does resemble one of the guys from CHIPS. The writing details the length of the route, a cool 3680 kms, together with the start and finish dates and towns. This poster design, again with minimal sponsorship mentioned, concentrates on the winner of a stage as he crosses the finish line However with an alternative, futuristic background.Īn usual design for the 1986 Vuelta, with what appears to be a car tyre with white writing on the tyre wall.
That being the winner of the previous year’s Vuelta (as he is wearing number 1) and current race leader (as in the Yellow Jersey) approaching the end of a stage. In this 1984 poster, all but the main sponsor is removed to let the image of the cyclist tell the story. We’re still not keen however of the choice of background colour. The detail of main sketch is also more prominent. The cyclists achieve more room in this 1983 poster.
Interesting to see some global companies here such as Iveco trucks, Hewlett Packard, Toshiba, Interflora, Coca-Cola and Sprite. While most sponsors do continue to have their own boxes, others are tagged on the bottom. The cyclist almost fight for space in this 1982 poster. The cyclists here are shown wearing various points jerseys. Sponsors are now in neat equal sized boxes and the main image is not covered at all. The main cyclist here is shown wearing the leader’s Yellow Jersey. We still have a massive presence of sponsors – this time almost using all available space. Into the Eighties with a sketch of a group of cyclist. Today this would be avoided due to too many text colours and different fonts. This poster which simple put is a cyclist and lots of text and company logos on a plain background, shows that design needs interest. Is it the imagery? Is it the typeface? Is it the colours used?Įnjoy this collection of Vuelta a Espana posters, and please comment which is your most favourite and why…įrom this point and right through the Eighties, the year remained in a multi-lined typeface. But at a Graphic Design Studio, we have to know why that is. This blog shows you 35 years of the changing face of the Vuelta a Espana poster.įrom a design point of view, it is easy to say that one looks older than that one. But these are updates with the look of a company. It happens all of the time we can talk about the changing face of Coca Cola, Shell and may more. The Vuelta is a good example of how Graphic Designers need to deal with the same event year after year, but change with the times so to stay current. It’s a gruelling 21 day cycle race around Spain. The other two are Italy’s Giro d’Italia and Spain’s Vuelta a Espana. But the world’s most famous pro-cycling race is only one of three world ‘Grand Tours’.
0 kommentar(er)
